i Learn and Play

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CONTACT: KidStuff Public Relations Lisa Orman • 608-767-1102 [email protected]

iLearn ‘N’ Play Gives Children An iStart On Education

Ridgewood, NJ (December 18, 2012) – In life, there are certain combinations that are just magical: peanut butter and jelly, bread and butter, and, of course, spaghetti and meatballs. If only there were some kind of magical pairing that would get kids as excited about learning as they are about eating! Well, thanks to AppStart Learning there is. It’s called the iLearn ‘N’ Play and it’s a magical combination of iOS devices and Toys!
Created by a brilliant team of product development experts with a combined 30 years of experience working with cutting edge brands like V Tech Early Learning, Microsoft Actimates, Fisher Price, Uno and Cranium – iLearn ‘N’ Play has successfully integrated iPads, iPhones and iPods with a fun, App-enhanced learning curriculum to make the most revolutionary development in education since the chalkboard.

AppStart Learning, the company behind the iLearn ‘N’ Play concept, will be launching three extremely well crafted toys at 1,400 Target stores on February 1, 2013. Each of the toys is actually a sophisticated device that will not only safely enclose and protect an iPad, iPhone or iPod, but actually integrates the toy, with the devices and a series of proprietary apps. Once together, the apps can be played through the toys’ external buttons, knobs or stylus. Say goodbye to broken and finger-smeared screens. The proprietary apps are based on the iLearn ‘N’ Play Global Curriculum TM developed by the very best curriculum dimensions from education departments and practices around the world. Unifying early learning aspects from around the planet, an amazing team (based in London, South Africa and Shenzhen, China) was formed to create the unique learning games upon which all iLearn ‘N’ Play apps are developed. For moms and dads the net result is a “toy” that will let their children use the coveted and intuitive Apple devices, and for kids, the entire concept will quickly become their next peanut butter and jelly. Only it won’t fill their stomachs, it will fill their minds and their imaginations.

Other tech products for children usually have their own screen and a mini-computer created just for one specific use. Therefore, they are somewhat limited. Additionally, those toys are not only far more expensive than the iLearn ‘N’ Play units, but they lack the power of iOS devices.

LEARNING TABLET • $19.99 • For ages 3 and up.

Slip your iPad into this stylish and durable frame; grab the attached, child-friendly stylus and power up for some fun learning. Once safely inserted into the Learning Tablet, your iPad becomes a part of this amazing new, early educational concept. Not only is the Learning Tablet cool but also it keeps your iPad safe!

Each Learning Tablet comes with a free “app bundle” containing three learning levels of the “Magic Paint Box” app. This fun learning app helps young children to develop their writing skills! Using the stylus provided with the Learning Tablet, children will learn how to write the letters of the alphabet and be rewarded for improving their skills. Simply place your Apple iPad in the protective case, and enjoy the experience of using the stylus (or fingers) to interact with the App. Children are encouraged to write the letters of the alphabet choosing from cursive and print styles.

ADVENTURE EXPLORER • $39.99 • For ages 3 and up
Connect your iPad, iPad mini, iPhone or iPod to this amazing console, turn on the ignition key and “drive” into a fun learning adventure. Each Adventure Explorer has a working on/off ignition switch, a steering wheel, shifter, accelerator, forward/reverse control that integrates with iLearn ‘N’ Play apps.
The Adventure Explorer comes with free “app bundle” containing three learning levels of the “Letter Explorer” app. This fun learning app helps young children learn about letters and phonics! Children are encouraged to collect and recognize letters, sounds and spell simple high frequency words. Use Bluetooth to pair with the Adventure Explorer unit, place your Apple iPad, iPhone or iPod in the toy, and enjoy the experience of using the steering wheel and controls to interact with the App. The company’s curriculum-based learning through play encourages letter recognition, blending and reading. Multiple game environments and multiple vehicles make this a true learning adventure.

ROBBI • $39.99 • For ages 3 and up

Robbi, the adorable iLearn ‘N’ Play learning companion, will provide children with hours of fun learning. Slip an iPhone or iPod into Robbi’s faceplate and he comes alive. The intelligent learning apps use Bluetooth technology to connect the iPod/iPhone to the unit. The apps ask children to use the 10 chunky numbers in Robbi’s tummy to focus on teaching beginning numbers, counting, addition/subtraction, colors, shapes and greater than/less than numbers.

Each Robbi unit comes with a free “app bundle” containing three learning levels of Robbi Numberbots. This fun learning app helps young children learn about numbers and counting. The Numberbots app encourages children to engage with simple math learning based on Early Years Foundation Stage objectives, such as number recognition and adding sums.

Several additional learning apps for each of the products will be introduced in the iTunes store this spring beginning at $0.99 each. Additional toys will also be rolled throughout 2013.

About AppStart Learning

AppStart Learning joins 3+ Toys and Apps to make learning fun by making learning play! iLearn ‘N’ Play works with little learners to help them understand all sorts of early learning concepts! All iLearn ‘N’ Play Apps are built around our unique iLearn ‘N’ Play Global Curriculum that joins technology, play, and early learning needs to help children learn while having fun.
The company boasts a global sales network with local offices throughout North America and affiliate offices in London, Rome, Sydney and Hong Kong. Its manufacturing and engineering team in Shenzhen has a deep background in Bluetooth, electronic and learning products.